Inventory Lane ("we") respects your privacy. This notice explains what personal data we process, why, and your rights.
Who we are
Inventory Lane is a UK media sales and advertising brokering business. For the purposes of UK GDPR, we act as a data controller in respect of the business contact data described below. ICO registration: [registration in progress — to be inserted on completion].
What data we process
- Business contact data — names, work email addresses, phone numbers and job roles of individuals at companies, publishers and advertisers, obtained from publicly available business sources (company websites, contact pages, published media packs, business social profiles).
- Correspondence — records of emails and communications with you regarding advertising placements.
- Website use — this website does not use advertising or cross-site tracking cookies. [Analytics, if later added, will be disclosed here.]
Why we process it (lawful bases)
- Legitimate interests (Art. 6(1)(f) UK GDPR) — to contact business representatives at companies about advertising opportunities relevant to their role. We only use publicly listed business contact details, we keep messages relevant and low-volume, and every message explains how to opt out. We do not use this basis for sole traders or individuals acting in a personal capacity.
- Consent — where you have opted in to receive communications (e.g. newsletter), until you withdraw it.
- Contract — to administer live advertising placements with publishers and advertisers.
Your rights
You have the right to: object to processing based on legitimate interests (we will stop prospecting contact immediately upon objection); access the data we hold about you; rectify inaccuracies; erase your data; restrict processing; and lodge a complaint with the Information Commissioner's Office (ico.org.uk).
Opting out & suppression
Every email we send contains an opt-out instruction. If you ask us to stop contacting you, we add your email address and domain to a permanent suppression list and will not contact you again, regardless of the original source of your details.
Data sharing & transfers
We do not sell or rent personal data. We share only what is necessary: with email service providers (for sending), invoicing providers (for placements), and hosting providers. Where providers process data outside the UK, we rely on UK adequacy regulations or appropriate safeguards.
Retention
Business contact data is kept while the business relationship is active or reasonably anticipated, or until you object/ask for erasure. Suppression entries are retained indefinitely (to honour your opt-out).
Contact us: James Hartley (Commercial) — james@inventorylane.co.uk · Mark Ellison (Media Operations) — mark@inventorylane.co.uk
Privacy questions and opt-outs: any of the mailboxes above — both are monitored and an opt-out through either is honoured globally across the business. Data protection complaints may also be made to the ICO (ico.org.uk).