If you run a UK trade publication, forum or community site, look at your own pages. Are the banner slots empty? Is there an ad network paying you fractions of a penny per view — or nothing at all? That space has real value, and networks will never pay you what it's worth.
Inventory Lane sells your advertising space directly to suppliers and brands who want your audience.
How it works
You say yes
One conversation. We review your site, your audience and your inventory — free, no obligation.
We package it
Media kit, rate card, placement options. Built by us, approved by you.
We sell it
We approach vetted advertisers whose products fit your readers. You approve every advertiser before anything goes live.
You get paid
Advertisers pay us; we pay you monthly, minus our commission. Performance reports every campaign.
What it costs you
Nothing upfront. We work commission-only: we earn when you earn. No exclusivity traps, no contracts that lock your site — a simple written agreement covering placement terms, and either side can end it between campaigns.
What we never do
We never touch your content, never run intrusive pop-ups or interstitials, never place advertisers your readers would find inappropriate. Your site stays yours; the sponsor bar simply starts earning.
Curious what your space could earn? Send us your site URL and we'll reply with an honest, no-pressure assessment — including whether direct selling is right for your site at all.
Email Mark Ellison